Yap 3.0

Want to understand your audience’s value system?

Here’s a game I created that will quickly provide you with an insight into what your audience value most - resources, bottom line, successful projects, or personal agenda.

Divide the audience into 4 groups (or more depending on number of audience) then give these instructions.

Instructions:
* Within your groups, pull one (1) item from your wallet that you think identifies you (Family Photos? Credit cards? Euros? Keys? Coins? Jewelry…. ?? Be creative in your choice)
* Within your groups, one at a time – tell the group why you’ve identified with this item
NOTE: Someone in the group needs to capture this information
You have 10 minutes to complete this part of the exercise

[after 10 minutes]
For the next 3 minutes, determine if there are similarities in the statements of the members of each group. Mark what’s similar and what’s not.

[after 3 minutes]
Hand this list to the group next to you.
For the next 3 minutes, determine if there are similarities between the statements you just handed to the group next to you and the one you just received

[after 3 minutes]
Instructor Instructions: Each group presents what their findings are. Note that the group presenting will be information that they’ve captured from another group, not their own at this point. Once all teams presented, go to debrief.

Debrief:
1. What did we learn from this exercise?
2. How can these findings relate to your connection with the attendees in this conference [or meeting, session, class, etc]?
3. How can we use what we’ve learned from this exercise that will assist us at work [or school, team, etc]?

[as always, the contents of this site can be reproduced but not for commercial purposes and only if with link back to this site, thanks]

What other benefits do you see from this exercise? Post your comments here

I’ll be attending the Mesh Conference 2007 in Toronto next week, May 30-31. I’ll be blogging live from there as well as twittering away. I have to setup my twitter on my phone and then will be typing to my heart’s content though will be limited by how much my fingers can handle. If you’re at the conference or in the area, let me know and we can connect live.

Mesh keynote discussions speakers are: Public Relations guru Richard Edelman, TechCrunch’s Michael Arrington, Craig’s List’s Jim Buckmaster, GiveMeaning.com’s Tom Williams, Canadian Entrepreneur and Angel Investor Austin Hill .

Then there’s also Jennifer Evans, Mary Hodder, Jian Ghomeshi,Kate Trgovac, Amber MacArthur, Andrew Coyne, Loren Feldman,Leesa Barnes, Mark Relph, Jennifer Corriero, John Jantsch, Mark Dowds, Jeff Howe, Simon Pulsifer, Nora Young, McLean Mashingaidze-Greaves, Rachel Sklar, Garth Turner, Michael Masnick, Christine Herron, Scott Feschuk, Paul Kedrosky, Nancy Peterson, Jonathan Dube, Scott Brooks, Philip de Vellis, Leila Boujnane, Rick Segal, David Jones, Michael Sikorsky, Jordan Banks, Paul Sullivan, Steve Herrmann, Will Pate, Ted Murphy, Cynthia Brumfield, Jeremy Wright, Ethan Kaplan, Albert Lai, Michael O’Connor Clarke, Mark Federman, Lionel Menchaca, Rachel Clarke, Kimia Ghomeshi and more…

Where’s Chris Pirillo? Where’s Scoble? Reading Eric Eggertson’s posting, I think Scoble is he busy twittering.